Q

Let's Talk About Your Next Project!

9 + 4 =

About Joel Casasnovas

Bio

As an island boy from Barbados with a sketchbook full of dreams, I always knew design was my destiny—and fashion was my language. That early certainty led me to swimwear, where I discovered my true calling: creating pieces that make women feel powerful, confident, and beautiful in their own skin. For me, swimwear isn't just about following trends—it's about honoring the body with impeccable fit and designing timeless details that make a woman look in the mirror and smile. My work is driven by the belief that confidence is the best thing anyone can wear, and every stitch, seam, and print should celebrate that.

Work

With over 20 years of experience in swimwear design, I've built a career on the foundation that fit is everything. From my extensive work with the beloved missy brand Longitude to collaborations with Champion, Reebok, and Sports Illustrated for both men's and women's collections, I've always approached design with an eye for what makes people feel their best. My contemporary work for Target's Beach Betty brought accessible style to the masses, while my current role as Senior Designer and Merchandising Lead for Heritage Brands at Swim USA allows me to shape collections that honor tradition while staying fresh and relevant. My signature? An exceptional eye for print and an unwavering commitment to fit—because when swimwear fits right and looks beautiful, age becomes just a number, and confidence becomes timeless.

Areas of Expertise

  • Swimwear design and development
  • Fit and construction expertise
  • Line planning and assortment strategy
  • PLM system expertise
  • Adobe Creative Suite
  • Vendor and manufacturer relations